The more technology advances, the more it’s integrated into our daily lives. Sales & Marketers need integrated platforms to run a seamless, informative and insightful lead generation & sales process. Today most of the marketing tools and solutions are disconnected making marketers job complex where they need to play with multiple strings to achieve a lead generation process. Similarly the line between marketing & sales teams is widened when there is no clear visualization on the leads generated, quality of the leads, sales conversions and revenue generated.
1. Marketing & Sales team conflict on Lead quality
Often marketing & sales team argue on the lead quality blaming each other. With interconnected systems, lead quality is highly visible with tracked conversations, thus avoids the conflicts.
2. Marketing vs Sales Visibility
Top management always would like to see the pipeline and sales opportunities. Traditional lead to invoice process helps to review the pipeline. But it sti