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Why Have Some Businesses Stopped Buying Their Brand Name In AdWords?

Why Have Some Businesses Stopped Buying Their Brand Name In AdWords?

Submitted by • February 3, 2017 goo.gl

When it comes to AdWords, a few thought provoking questions can always leave you thinking! Will a click via AdWords bring in more sales to you? Who are the target audiences? Is your brand at risk if you fail to uphold the number one position of paid search? Will you lose out on reputation or sales if you stop bidding on your brand name? People’s mistaken belief on AdWords as a silver bullet solution will never be as effective as a company that recognizes the inherent complexity and limitations of a one size fits all approach.

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