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6 Benefits of Big Data Analytics for E-Commerce

6 Benefits of Big Data Analytics for E-Commerce

Submitted by • August 19, 2020

The number of digital buyers worldwide has reached 1.92 billion in 2020, which is a quarter of the world’s population. On Amazon alone, there were 120 million products as of April 2019. With such a huge volume of digital transactions going on, it goes without saying that big data analytics has a significant influence on the E-commerce industry. In this article, I will highlight 6 ways E-commerce benefits from big data analytics.


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