From Keywords to Knowledge Graphs: The New SEO Reality
Search Engine Optimisation (SEO) is not what it once was, even just five (+/-) years ago. Today’s ranking is about being able to show how well you know the topic, how authoritative you are on the subject, and how relevant to your content the result is to the searcher. The shift from keywords to knowledge graphs tells us that there has been a change in how search engines (algorithms) interpret data and produce search results. Brands that do not embrace this change will be less visible in searches, regardless of content volume.