A Regional Analysis of Holiday Shopping Special Offers/Promotions

GrowByData Ad Intelligence collected and analyzed over 3.2 million ads from 42K retailers on Google Shopping and found the usage of special offers, local inventory ads, and shipping annotations during Black Friday and Cyber Monday were much greater than on "Super Saturday".We studied the trends for special offers and promotions during each major shopping events. Using our Online Advertising Intelligence solution, we collected and analyzed over 3.2 million ads from 42K retailers on Google Shopping. Without the ease or option of mall shopping, many shoppers may be choosing to go to big-box retailers like Walmart, Target, Kmart, etc. to do their last-minute Christmas shopping.

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