Knowing your audience is everything when it comes to marketing. You need to know exactly who you’re trying to reach — and more specifically, their interests, needs, and pain points — to make a productive impact.
B2B or B2C, the best way to optimize the outcomes of your emails is to create great content that meets your audience where they’re at. By starting with a basic understanding of exactly who you’re creating content for, you give yourself a leg up in nailing the messaging.
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