Most businesses have their website in the description or bio of respective accounts. But not only social media, you can also find their website in Google’s business profile.
Therefore, it’s common to doubt if it’s because of peer pressure and trends or if websites actually help! Thus, I thought, why not help you make a decision?
Yes, websites are important for small businesses. Surveys say that around 81% of shoppers prefer to research a brand or business online before purchasing.
As a result, 73% of small businesses already have their website. The website is a company’s digital marketing asset. It helps to build credibility and brand awareness among the targeted audiences simultaneously.
You can picture a website as a cool digital shop. And as you know, converting your visitors into customers is way easier when they are in your shop instead of window shopping from out.