Dairylea and Trainline renew partnership for second year of travel discounts

Dairylea and Trainline renew partnership for second year of travel discounts
Leading processed cheese brand Dairylea has announced its partnership with Trainline for a second year. The promotion offers consumers the chance to receive up to £50 off train travel.
Available across all Dairylea products from 1 May – 30 June 2025, shoppers need to do is purchase any Dairylea product, scan the on-pack QR code or visit discoverydays.dairylea.co.uk and enter their details and the product’s barcode and best before date to receive their Trainline discount.With the entire Dairylea range included in the promotion, no minimum spend with Trainline and no restriction on who can travel, shoppers can tuck into more of what they love while out on their adventures.
Dairylea is also offering retailers a chance to reduce their travel costs by winning a Railcard, each worth £35. With ten chances to win, retailers simply need to fill in the form on snackdisplay.co.uk, Mondelēz International’s trade website, to be entered into the prize draw.
“We’re so excited to be partnering with Trainline for a second year, to help set families free with Dairylea. We have extended the partnership to all Dairylea products, meaning everyone can get involved when they pick up their favourites in store, and more families have more opportunity to access cheaper train travel and explore,” Clo Darie Lheureux, brand manager for Dairylea at Mondelēz International, said. “The campaign gives more ways for retailers to drive excitement with shoppers and boost sales in the category, and the chance for ten retailers to win support in cheaper train travel via a Railcard, to help them enjoy the sights across Great Britain too.”
The campaign will be supported by PR, OOH, Digital and Social activations to make it unmissable.