Dashboards are now commonplace in enterprises, but many are doomed to fail from the start. They are built with good intentions, supported by great data platforms, and released with excitement, but are ignored a few weeks after being implemented. Executives go back to using spreadsheets, teams demand manual reports, and dashboards turn into static artefacts instead of tools to improve decision-making. Designing enterprise dashboards that will continue to be utilised by users after a period of time requires doing more than just building nice charts and having powerful BI tools; it takes a detailed understanding of how people use information, how they make decisions and how they perform under time constraints.