Accounting firms’ websites are the most effective approach for them to share their knowledge. Most businesses are giving up significant opportunities to target and attract clients by utilizing tools that are readily available to them. It is vital to have a marketing plan that involves a digital approach. According to statistics, 85 percent of consumers perform online research before making any purchase, and for accounting services, that percentage exceeds 60 percent. It is vital for businesses to use the correct tools to present a compelling online image.