Ecommerce Analytics in India – An Overview

Ecommerce is an active and budding industry in the Indian market. Thousands of Indians buy and sell products online every day. According to IBEF (India Brand Equity Foundation), the Indian ecommerce market is expected to reach 350 billion USD by 2030. We currently have 125 million online shoppers and another 80 million are estimated to add to the count by 2025. The Digital India program has nudged many businesses to expand their stores to electronic marketplaces.