Get to Know 121CARS: Our Works

It all started with a thought… to help used car sellers and buyers get the best deal for their ride, in an efficient, safe and transparent environment.
The truth is, Indian used car market is largely unorganized. A used car seller is always at mercy of local car dealers. Risks – no standardized technical evaluation of the vehicle, no market price benchmarking, lack of transparency in deal, incorrect/ incomplete paper work, shady business practices etc.
Even though there are options to sell your used car through various e-portals in the market, they may not necessarily get you the right price for your used car. Most of them operate on a C2B business model, buying the car from you at a lower price and book profit by selling in market at a higher price. Some portals work on brokerage model and simply list your used car for bidding to your local car dealers, which again is far from getting the right valuation of your used car. Of course, a car dealer will try to buy off at a lower price in order to maximize his profits. And rightly so…end of the day this is his business model.
Used car buyers on the other hand often end up at the receiving end of a shady deal by car dealers, or have to pay a premium for a certified used car. Statistics suggest that used car dealers in India make a sales margin of anywhere between 12% – 20% on average. That is how much an average used car buyer pays extra when compared to buying from the car owner directly. Challenge for used car sellers as well as buyers is, reaching out to their respective end prospects.
What if there was an e-marketplace with a wide reach to individual buyers and car dealers alike? A marketplace where the seller can get access to prospect individual buyers, while processes like car valuation, financial transaction, ownership transfer etc. are managed by professionals in a transparent and safe environment. 121 CARS was founded with an aim to offer just that to its customers.