Changing lifestyle in emerging economies with rising income levels is stimulating the market. Escalating consumption of fixatives, essential oils, the rising popularity of customized & celebrity perfumes, and growth of cosmetics sector in developing economies and has greatly contributed to market growth. Manufacturers are focused on technologies that create a longer-lasting fragrance and looking forward to expanding in developing regions creating growth opportunities to market. New synthetic substitutes for natural, animal-derived fixative compounds are introduced to meet sustainability criteria and environmentalist concerns.
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