Google Ad Exchange: A Complete Guide for Publishers in 2024

Google Ad Exchange is a programmatic e-advertising platform. It connects ad inventory buyers and sellers. It allows advertisers to bid on ad impressions in real-time and publishers to monetize their inventory through a competitive bidding process.
The Google ad exchange is a busy marketplace for the publisher where they get to monetize their website or app. Let us precisely understand how a publisher gets themselves qualified and can setup a Google Adx account and what is the correct way to set it up with a closer outlook making heed on its pros and cons.