Google Ads Strategies for High-Intent Customers in 2026
High-intent customers are users who are actively looking to purchase, sign up, request a quote, or book a demo. These users have moved beyond the awareness stage they already understand their problem, are familiar with available solutions, and are close to deciding. In the debate of organic vs paid social media, capturing high-intent users effectively is critical. Doing so can be the difference between profitable, scalable growth and wasted ad spending, especially as competition and ad costs continue to rise in 2026.