HCD Awarded U.S. Patent for Applied Neuroscience Mood Mapping

Market research and applied consumer neuroscience company HCD Research announced the issuance of U.S.Patent No. 10,430,810 which relates to mood mapping consumer response to consumer products and communications through physiological measures. Included in the patent is the ability to visualize and match consumer neuro-physiological response to products, product attributes and communications to ensure marketability and brand harmonization.

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