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How AI Is Forcing Marketing and Product Teams to Merge

- Business
https://inwork-global.blogspot.com/2026/01/how-ai-is-forcing-marketing-and-product.html
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The current usage of artificial intelligence (AI) is far more extensive than we have seen in the past through either mobile applications or dashboards for analytics. AI has transitioned to being an "operational layer" within the systems of digital businesses and changed the way employees interact with each other as teams. One major change is the trend of both marketing and product teams working together because of the increase in marketing's reliance on user data and behavioral insight, and vice versa. This has resulted in a collapse of the traditional barriers that separated customer acquisition (marketing) from product experience (product).

InWork Global AIMarketing

Category : Business

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