As a retailer or manufacturer, you need precise comparative product and price data at an SKU level. And, you need data on competitors and how customers perceive them. You can maximize revenue and margins by doing competitor analysis with the right cluster of your competitors. With the rich multi-dimensional data you can compare your brand against the right cluster or competitors and effectively price. We find that retailers that are doing cluster-based competitive analysis are optimizing profits. We at GrowByData advocate rich data collection and cluster-based price intelligence to gain a strategic edge.