Key Performance Indicators (KPIs) in Digital Marketing Explained
A KPI in digital marketing, or Key Performance Indicator, is a measurable value that shows how effectively your marketing efforts are contributing to business growth. Instead of relying on guesswork, KPIs provide clarity by helping you understand what’s working and what isn’t. They connect data to real outcomes like revenue, leads, and ROI. By tracking the right KPIs, businesses can optimize campaigns, align teams around shared goals, and make informed decisions. Simply put, KPIs turn marketing activities into measurable, profitable results…