Merkle launches its 2021 Customer Experience Imperatives

Merkle (, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu international, has unveiled its 2021 Customer Experience Imperatives, a guide to businesses navigating data and digital transformation to meet rapidly evolving customer needs and expectations. For the past ten years, Merkle’s annual Imperatives have helped steer businesses through the changing digital marketing landscape. The tumultuous year of 2020 has given the 2021 Customer Experience Imperatives a sharp focus on the strategies organisations need to adopt in 2021 to be competitive.

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