Oreo and A Minecraft movie give London skyline a square upgrade

OREO put a square stamp on the London skyline today, with the construction of a giant square cookie.

The world’s favourite cookie brand has built the four-meter homage to the square world of A MINECRAFT MOVIE to celebrate its partnership with the hotly anticipated film. Cookie enthusiasts queued up at the eye-catching spectacle
to get their hands on the real thing – with a limited number of ultra-rare square OREO cookies up for grabs.

The ginormous replica of the iconic black and white cookie took inspiration from the film, with the installation appearing to be built piece-by-piece as the final corner of the cookie was suspended by a 20,000lb construction vehicle.

Fans flocked to the tribute from as early as midnight, following an announcement on OREO’s social media channels earlier this month that revealed visiting the giant square construction would be the only way to get hold of the
ultra-rare prototype, and cement a place in OREO history.