Price Competition for Better Sales and Lower CPC On Google PLA

Price intelligence moves the needle in online marketing. When you know your product's price competitiveness, you can adjust your prices strategically. This impacts Product Ads performance through higher conversions and sales. Large retailers may spend up to $50 million a year on Google Ads to capture customer's attention. Lowering prices have the potential to increase sales without compromising the overall profit margin through lower CPC prices.

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