Winning at Marketing with Connected Platform Audiences (CPA)

Connected Platform Audiences (CPA) is now leading the charge of all digital engagement. It is far from split testing, which basically makes platforms more money while you “test” creative. CPA is knowing how to sync technology with cut-through creative. This is traditional mad-men marketing married with network technology. When building campaigns, we ask ourselves two questions – how persuasive is it? and how can we connect this across our platforms?

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