If you are looking for the right time to work on UX, it is now or never. The customer experience with your product and service can help you make long-term loyal customers. Optimizing the user experience of your website will help you to stand against your competitors. And also gain you some points in the SEO battles. Google and other search engines use analytical toolsets to measure the engagement of your website, including metrics such as bounce rate, and to beat that you need to work improve your UX.