Social media integration is the process of using social media as a marketing tool to increase brand awareness and engagement with your website. It involves:
Redirecting social media followers to your website
This allows your social media audience to explore your brand and engage with you across channels.
Making social media accounts accessible on your website
This allows visitors to easily share your content on social media by clicking a button, instead of having to copy and paste a URL.
Collecting data on consumers
This can help you better understand your target audience and personalize your communications.
Improving the user experience
Visitors can log in using their existing social media credentials, which can make it easier to create an account and access their account next time