Halloween Costume & Candy Shopping Ads Insights

This Halloween may see a drop in shoppers visiting brick-and-mortar stores for their costumes and candies but it presents an opportunity for advertisers to focus their attention on online shoppers. To find out the ad market trends, we collected and analyzed over 530K ad data from 1,282 highly competitive keywords related to Halloween costumes and candies. We discovered that specialty stores like Party City and HalloweenCostumes.com are winning against the largest stores retailers like Amazon, Walmart, and Target.

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