What is a Keyword Funnel on Google Shopping?

Keyword funnel refers to using the keyword searches by users and categorizing them into the stages of where a user might be in their purchase journey. Ad Intelligence can provide granular level ad data to empower keyword funnel strategy. Advertisers can group these keywords based on purchasing funnel stages and analyze the competitive landscape, based on the funnel stages. This analysis provides insight into current competitiveness by funnel stages and reveals what’s working well and what needs improvement.

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