Strategies for Indian Exporters to Maximise Basmati Rice Trade in European and Middle Eastern Market
India's agricultural sector has experienced notable expansion, mostly due to the sale of Basmati rice to important markets in Europe and the Middle East. Exports of Basmati rice have increased dramatically over the last ten years, supporting India's commanding 70% market share worldwide. But like other export commodities, basmati rice occasionally encounters difficulties that call for calculated changes in order to keep supply chains stable and satisfy demand. Indian exporters frequently have few options as a result of these difficulties.