Top 10 Digital Marketing Tools For Beginners | Digital Marketing
Digital marketing is typically referred to as using the internet and other digital communication mediums for promoting businesses and services online. It’s used for brand awareness, lead generation, and increasing customer engagement.
For digital marketing, we will require some tools for SEO, designing, social media marketing, etc. There are tools available on the internet; some are paid tools and some are free tools. In this blog, we will learn about some of the best digital marketing tools for beginners, mostly those that are free and useful for performing digital marketing. Following is the list of digital marketing tools and their indetail use in digital marketing:
Canva-:
Canva is a free or paid design tool used for digital marketing in a number of ways, such as creating graphics, logo designing, creating social media content, etc. One can use the free version of Canva at the beginner level. The paid version of Canva unlocks so many ready-to-use templates for our business.
2.Google Analytics-:
Google Analytics is a free tool that helps digital marketers understand their website and app performance and helps them to improve digital marketing strategies. Google Analytics is used to track website traffic, understand customer behavior, optimize campaigns, and improve the user experience.
Following is the step-by-step procedure on how to use Google Analytics:
1) Set up an account on Google Analytics.
2) Add a tracking code to the HTML code of each page that you want to track.
3)View Reports.
4) Analyze data and make required changes in the website.
3.Google Search Console-:
Google Search Console is another free digital marketing tool offered by Google to monitor and maintain your site's performance on Google search results. For a beginner, the Google search console is typically used for preparing site audits for SEO. From Google Search Console, we can learn about