Top Alternatives to Google Analytics in 2022

Looking for the best alternative to Google Analytics? We’ve got you covered.

When it comes to tracking and analyzing your website performance, many website owners default to using Google Analytics – and it’s clear to see why. After all, it’s free, easy to use, and integrates seamlessly with most websites. However, it isn’t perfect.

Fortunately, there are a bunch of similar tools out there that offer even more detailed data and advanced features, and which might be a better fit for your business.

In this article, we’ll take a look at the best Google Analytics alternatives on the market to help you find one that’s right for you.

Let’s get started!

The best Google Analytics alternatives – summary
Visitor Analytics – Best for cookieless tracking for easy GDPR compliance.
Clicky Analytics – Best for real-time analytics. Now includes cookieless tracking by default.
Fathom Analytics – A privacy-focused analytics tool that’s easy to use.
Mixpanel – Best for product analytics.
Matomo – Best Google Analytics alternative with heatmap functionality.
Kissmetrics – Best Google Analytics alternative for SaaS and eCommerce.
Countly – Best for mobile application analytics.
Piwik Pro – Another solid Google Analytics alternative for privacy.
#1 – Visitor Analytics
Visitor Analytics is a hugely popular all-in-one analytics tool that’s used by over two million businesses.

Visitor Analytics Homepage
One of the biggest gripes website owners have with Google Analytics is that by default, it isn’t GDPR compliant. Cookie banners are the most common way of getting around this but they’re quite unsightly and negatively impact user experience.

Visitor Analytics does away with this problem. It’s completely cookieless and GDPR compliant. There’s no cross-site tracking, and it doesn’t pass your visitor data onto any third-party service – you have full ownership over the data you collect.

Not only that, but Visitor Analytics also does a lot of things Google Analytics can’t do. For example,