What is a Buyer Persona – and why is it important?

Being a social marketer, you can often get distracted from tracking the latest engagement rates and campaigns. Buyer’s persona reminds you to put customers’ needs and wants ahead of your own ideology while devising a campaign. It also helps you to develop a more profound and proper understanding of your current and prospective customers.

Leave a Reply

Your email address will not be published. Required fields are marked *