The full form of SEO is “search Engine optimisation.” It is a technique that helps websites rank higher in search engines like Google, Bing, or Yahoo. We can say that SEO is the process of optimising a website so that it ranks well in search engine result pages (SERPs) and generates traffic from search engines. In this process, on-page optimisation, off-page optimisation, link building, And various techniques like keyword research are involved.