What Will Digital Recovery Look Like in 2021?

With the start of 2021, digital recovery has also begun to accelerate. Lauren Castro from Nativo puts showcases Martech Predictions 2021 that will boost this recovery

2020 has been a rough year for the digital ad industry. At this point, we’re all aware of COVID-19’s impact on global ad spend, and more than ready for better news. While we’d love to see advertising spend skyrocket as the clock strikes midnight on Dec. 31, that’s just not realistic. There are, however, positive signals of recovery and industry-wide shifts taking place to prepare for what’s to come.

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