Why Evisu Remains a Streetwear Staple Worldwide
This commitment to realness and craftsmanship right away gave Evisu religion status among denim purists. The Meaning Behind the Name The brand title "Evisu" is determined from Ebisu, the Japanese god of success and anglers. Ebisu is regularly delineated as a cheerful, full figure holding a angling bar and a huge ocean bream—a image of great fortune. This association to Japanese culture is not as it were implanted in the title but too reflected in Evisu’s plan reasoning, which mixes conventional aesthetics with street-style sensibility.