Partner marketing is more than just collaboration—it’s a strategic alliance that amplifies brand reach, enhances credibility, and drives revenue. Businesses can tap into new audiences and create lasting customer relationships... Read More
Author: Abhibaj
Growth marketing goes beyond acquiring new customers—it’s about fostering long-term relationships, enhancing engagement, and maximizing customer lifetime value. Unlike traditional marketing, which prioritizes short-term gains, scalable marketing takes a data-driven... Read More
Omnichannel marketing strategy for B2B focuses on delivering a seamless and personalized customer experience across all touchpoints. Unlike traditional multichannel strategies that merely promote a brand on different platforms, B2B... Read More
Joshua Mathew, Head of Marketing at Cisco India, brings 18+ years of B2B marketing experience. He shares insights on balancing brand and demand, aligning sales and marketing through GTM collaboration,... Read More
B2B lead generation is the foundation of business growth, but it’s more than just attracting prospects—it’s about engaging the right audience, nurturing relationships, and turning interest into action. Even the... Read More
Samta Bansal, a seasoned marketing leader, shares her insights on navigating global marketing strategies and AI-driven GTM approaches. With over 25 years of experience, she delves into evolving marketing landscapes,... Read More
Emre Onat, Senior Marketing Manager at Forcepoint, has 16+ years of experience in cybersecurity and IT, specializing in ABM, lead management, and campaign execution. He shares insights on aligning marketing... Read More